Lead Like it Matters
After 25 years of helping teams thrive, from the front line to the C-suite, I created Lead Like It Matters to teach leaders how to bring clarity, trust, and real accountability into their daily leadership. It’s not about being perfect. It’s about being present.
A Leadership Scholar and Practitioner
I combine 25 years of real-world leadership with rigorous academic study. I’ve led teams across North America and earned credentials that anchor my work in evidence, starting with a Leadership Certificate from BCIT and a Master’s in Organizational Leadership from Royal Roads.
Now completing my Doctor of Executive Leadership at the University of Charleston, I specialize in the future of leadership, strategic transformation, and enhanced organizational performance. I’ve also studied executive communication at Harvard and the University of Calgary, tools I use every day to help leaders show up with clarity and influence.
This blend of practice and scholarship is the foundation of my Lead Like It Matters approach, equipping leaders to navigate today’s complexity with credibility and purpose.
In Work
Senior Leadership in Action: I’ve led teams at Starbucks and Apple, two of the most admired brands in the world — learning how culture, clarity, and execution move organizations forward.
Hospitality Runs Deep: From my start as a fry cook at A&W to serving as VP of Operations, Training & Systems at Boston Pizza, I’ve spent 25 years leading in restaurants and retail — and I still believe great leadership is the heart of great hospitality.
Collaborative Leadership: I’m known for building trust across silos — aligning operators, executives, and support teams to drive performance and culture, not just compliance.
Research Meets Real Life: My practice is grounded in a multi-method research approach to system health, vertical development, and organizational change.
Building the Bench: I create systems that grow leaders — not just fill roles. From succession planning to talent development, I help companies deepen their bench at every level.
Franchise System Health: I help franchisors and franchisees work better together — ensuring aligned goals, consistent execution, and community-driven impact.
In Life
I’ve traded open water for high trails — from sailing the Pacific Northwest to trekking Patagonia, the Arctic, Machu Picchu, and next up, Scotland’s Speyside Way part of the famous Whisky Trail. Adventure fuels my perspective.
In 2022, Jim and I made Mexico City home. Immersing ourselves in a new culture, a new language, and a wildly vibrant way of life. I’m learning as much as I’m living.
I’m the author of three books, a regular on podcasts, and a passionate advocate for authentic hospitality leadership — all in service of helping people lead like it matters.
I’m also a dog lover (Ana Banna is the real boss), a lifelong learner, and a traveler drawn to the edges, where new ideas live and leadership evolves.
Through keynotes, leadership development sessions and executive retreat faciliataition Laura helps teams strengthen organizational health, foster real collaboration, and build trust across the business.
Ready to book Laura for your next event or executive retreat?