Insights

Notes on leadership, trust, and why belief matters at work.

Laura Darrell Laura Darrell

How to Attract Gen Z to Your Franchise

With over 790,000 franchised business units in the U.S., and more than 75,000 in Canada, North America dominates the world in the overall number of franchises….

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Laura Darrell Laura Darrell

Trust is the Foundation of the Franchisee

Trust is essential in building any collaborative business relationship, even more so in a franchised environment. When potential franchisees decide to enter into an agreement with a franchisor, they trust their investment will be well protected and supported.

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Laura Darrell Laura Darrell

The Importance of Training and People Development

A staggering number of employees, over 70%, have suggested that they lack the skills and have not had adequate training to execute their job duties. Perhaps even more shocking is a study conducted by West Monroe Partners……

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Laura Darrell Laura Darrell

The Pitfalls of Absentee Franchise Ownership

I’ve worked alongside hundreds of franchisees during my career, and I can say, without a shadow of a doubt, that the most successful franchisees have always been the ones who prioritize spending time working on their operations while trying to build a robust and collaborative relationship with their franchisor.

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Laura Darrell Laura Darrell

The Path to Growth for Single-Unit Franchisees

Becoming a multi-unit franchisee is a goal many single-unit operators set out to achieve when joining a franchised organization. According to FRANdata, it has become the preferred strategy for more than half (54%) of those currently in a franchised system. It’s not difficult to understand why.

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Laura Darrell Laura Darrell

Franchisee Focus on Workplace Culture Helps Drive Employee Retention

The past 2 years have seen the highest number of employee resignations since people started tracking this data in 2000, and franchised business units were not immune. Employees are tired of working at companies that make them feel undervalued, underdeveloped, and ultimately uncared for by their managers.

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Laura Darrell Laura Darrell

Recruitment Practices That Drive Franchisee Success

It’s no secret that hiring for entry-level positions in the retail and hospitality markets across North America has become incredibly difficult with historically low unemployment in many areas. Add the complexities of trying to woo workers back to these jobs in a post-Covid world, and the situation only worsens.

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