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    <lastmod>2024-05-16</lastmod>
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      <image:title>Media - How to Attract Gen Z to Your Franchise - Featured by The International Franchise Association - With over 790,000 franchised business units in the U.S. and more than 75,000 in Canada, North America dominates the world in the overall number of franchises. That trajectory is continuing to grow. While this is terrific news for franchisors and the economy overall, a forecasted growth rate of almost 2% in 2023 poses the question: where will all these new franchisees come from?</image:title>
      <image:caption>READ MORE HERE</image:caption>
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    <loc>https://www.lauradarrellleadership.com/media/international-franchise-expo-returns-to-new-york-city-the-vision-times-xgcdc-7xln7-l8ww8-c4wb5</loc>
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    <priority>0.5</priority>
    <lastmod>2024-05-21</lastmod>
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      <image:title>Media - Trust is the Foundation of the Franchisee-Franchisor Relationship - FranchiseWire - Trust is essential in building any collaborative business relationship, even more so in a franchised environment. When potential franchisees decide to enter into an agreement with a franchisor, they trust their investment will be well protected and supported. Likewise, when franchisors approve new franchisees into the system, they trust that the franchisee will adhere to all the operational brand standards, ensuring customers have a consistent experience wherever they visit the brand. Understanding the interdependent nature of the importance of trust within the franchise system is critical. Transparency and consistency are the most important aspects of trust in a franchisee-franchisor relationship; let’s take a closer look.</image:title>
      <image:caption>READ THE FULL ARTICLE HERE</image:caption>
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    <loc>https://www.lauradarrellleadership.com/media/international-franchise-expo-returns-to-new-york-city-the-vision-times-xgcdc-7xln7-l8ww8</loc>
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    <lastmod>2024-05-14</lastmod>
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      <image:title>Media - The Importance of Training and People Development - FranchiseWire - A staggering number of employees, over 70%, have suggested that they lack the skills and have not had adequate training to execute their job duties. Perhaps even more shocking is a study conducted by West Monroe Partners, a U.S. national management consulting firm, which found that most American managers have received no management training. Such a significant gap in leadership training is alarming and paints a bleak picture of the experience for the team members working under these managers and the likelihood that they will stay with the organization.</image:title>
      <image:caption>READ THE FULL ARTICLE HERE</image:caption>
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    <loc>https://www.lauradarrellleadership.com/media/international-franchise-expo-returns-to-new-york-city-the-vision-times-xgcdc-7xln7</loc>
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    <priority>0.5</priority>
    <lastmod>2024-05-14</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65f4718b12ab8c32d1f675b7/017f9f12-ea87-4c39-9328-5bd802f9d20c/The+Pitfalls+of+Absentee+Franchise+Ownership+-+Laura+Darrell+Leadership.jpg</image:loc>
      <image:title>Media - The Pitfalls of Absentee Franchise Ownership - FranchiseWire - I’ve worked alongside hundreds of franchisees during my career, and I can say, without a shadow of a doubt, that the most successful franchisees have always been the ones who prioritize spending time working on their operations while trying to build a robust and collaborative relationship with their franchisor. Unfortunately, I’ve also seen many absentee franchise business operations suffer significantly because the franchisee has become too far removed from their employees, customers, and day-to-day business operations. As a franchise operations executive, this troubled me greatly.</image:title>
      <image:caption>READ THE FULL ARTICLE HERE</image:caption>
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  <url>
    <loc>https://www.lauradarrellleadership.com/media/international-franchise-expo-returns-to-new-york-city-the-vision-times-xgcdc</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-14</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65f4718b12ab8c32d1f675b7/9dc8451d-ce91-4338-bd8d-07e270e78b31/Effective+Communication+Franchising.com+-+Laura+Darrell+Leadership.jpg</image:loc>
      <image:title>Media - Effective Communication Is the Hallmark of Successful Franchisee/Franchisor Collaboration - Franchising.com - Effective communication between key stakeholders is a cornerstone of successful collaboration. People need to be able to talk with one another frequently to share information, knowledge, and ideas, which helps everyone move toward common goals. It’s no less important in a franchised business environment,…</image:title>
      <image:caption>READ THE FULL ARTICLE HERE</image:caption>
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  <url>
    <loc>https://www.lauradarrellleadership.com/media/international-franchise-expo-returns-to-new-york-city-the-vision-times</loc>
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    <priority>0.5</priority>
    <lastmod>2024-05-15</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65f4718b12ab8c32d1f675b7/d1afba17-381f-49a3-af07-6f4c16b78791/International+Franchise+Expo+-+Laura+Darrell+Leadership+With+Book.jpg</image:loc>
      <image:title>Media - International Franchise Expo - NYC - Speaker - Laura Darrell - The Vision Times “We take a deep dive into the operational results from a franchisor’s perspective,” says host Laura Darrell of Leadership Consulting. “It’s pretty common to have regional management oversee a territory of locations, and it’s their responsibility to get out into the field to assess how the brands are doing in delivering a consistent customer experience, which is what great brands are built on.”</image:title>
      <image:caption>READ THE FULL ARTICLE HERE</image:caption>
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  <url>
    <loc>https://www.lauradarrellleadership.com/media/blog-post-title-one-7gjyp-rhpaf-6f74s-2gnb6-dm6rg-pxa4e-z5h8f</loc>
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    <priority>0.5</priority>
    <lastmod>2024-05-15</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65f4718b12ab8c32d1f675b7/eb9a4b28-127c-4a77-ba71-c4ed3a4888c0/International+Franchise+Expo+-+Laura+Darrell+Leadership+On+Stage.png</image:loc>
      <image:title>Media - International Franchise Expo - NYC - Speaker - Laura Darrell - International Franchise Expo, New York City In this session, Laura shares her knowledge and experience working with both franchisors and franchisees to strengthen their ties into both their local community and their online community. Learn how your community presence helps you to enhance your local marketing efforts, build partnerships that embed you and your business into the local community fabric and can help you attract talent in difficult hourly labor markets across North America. Join her as she discusses practical tactics and strategies with a panel of guests.</image:title>
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  <url>
    <loc>https://www.lauradarrellleadership.com/media/blog-post-title-one-7gjyp-rhpaf-6f74s-2gnb6-dm6rg-pxa4e</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-15</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65f4718b12ab8c32d1f675b7/48dade22-f88e-4771-8057-dc38bd066ca1/The+Path+to+Growth+for+Single-Unit+Franchisees+-+Laura+Darrell+Leadership.jpg</image:loc>
      <image:title>Media - The Path to Growth for Single-Unit Franchisees - Franchising.com - Becoming a multi-unit franchisee is a goal many single-unit operators set out to achieve when joining a franchised organization. According to FRANdata, it has become the preferred strategy for more than half (54%) of those currently in a franchised system. It’s not difficult to understand why. Not only does it make great economic sense as it’s a quicker path to generating wealth, but it often takes the owner out of the day-to-day management of one business unit and puts them into an oversight role of multiple locations. Additionally, it can help to protect and diversify your assets by splitting your financial interests across multiple sites.</image:title>
      <image:caption>READ MORE HERE</image:caption>
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  <url>
    <loc>https://www.lauradarrellleadership.com/media/blog-post-title-one-7gjyp-rhpaf-6f74s-2gnb6-dm6rg</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f4718b12ab8c32d1f675b7/b65ebcb8-d477-4759-aaa3-692f68525bb9/+Franchisee+Focus+on+Workplace+Culture+Helps+Drive+Employee+Retention+-+Laura+Darrell.jpg</image:loc>
      <image:title>Media - Local Marketing Programs That Work - Franchising.com - Over the years, I’ve seen the good, the bad, and the ugly related to franchisees’ local marketing efforts. Local marketing can have a huge impact on your business results when done right and does not conflict with national promotions designed by the franchisor with your marketing dollars. The best franchisees understand that less is more regarding their local efforts, and that a consistent approach is required to build customer loyalty. Choosing your programs carefully and then letting them gain traction over time is necessary to succeed at the local marketing level.</image:title>
      <image:caption>READ MORE HERE</image:caption>
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  <url>
    <loc>https://www.lauradarrellleadership.com/media/blog-post-title-one-7gjyp-rhpaf-6f74s</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-15</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65f4718b12ab8c32d1f675b7/51bfb78b-8ede-4c09-9679-863ddf31ba05/Franchisee+Focus+on+Workplace+Culture+Helps+Drive+Employee+Retention+-+Laura+Darrell.jpg</image:loc>
      <image:title>Media - Franchisee Focus on Workplace Culture Helps Drive Employee Retention - Franchising.com - The past 2 years have seen the highest number of employee resignations since people started tracking this data in 2000, and franchised business units were not immune. Employees are tired of working at companies that make them feel undervalued, underdeveloped, and ultimately uncared for by their managers. COVID-19 and the disruption of work patterns it created allowed people to reevaluate their working conditions and make changes based on what wasn’t working for them. While this is a good thing for employees, better aligning their values and principles with a new company, it has been tremendously disruptive for small businesses across North America. What was good enough for your employees yesterday is simply not cutting it in today’s competitive labour market, especially as industries like hospitality, tourism, and brick-and-mortar retail continue their strong recovery in the post-Covid world.</image:title>
      <image:caption>READ MORE HERE</image:caption>
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  <url>
    <loc>https://www.lauradarrellleadership.com/media/blog-post-title-one-7gjyp-rhpaf</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-15</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65f4718b12ab8c32d1f675b7/d584cf5f-f294-47a2-a69d-fbe754c5ed43/Recruitment+Practices+That+Drive+Franchisee+Success.jpg</image:loc>
      <image:title>Media - Recruitment Practices That Drive Franchisee Success - Franchising.com - It’s no secret that hiring for entry-level positions in the retail and hospitality markets across North America has become incredibly difficult with historically low unemployment in many areas. Add the complexities of trying to woo workers back to these jobs in a post-Covid world, and the situation only worsens. We’ve seen countless stories of ever-climbing starting wages, signing bonuses, and many other benefits to bring back workers. While some businesses may have deep enough pockets to compete in this nature, that isn’t the case for many franchisees who operate in these industries.</image:title>
      <image:caption>READ MORE HERE</image:caption>
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  <url>
    <loc>https://www.lauradarrellleadership.com/media/blog-post-title-one-7gjyp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f4718b12ab8c32d1f675b7/5a1f0c95-37aa-4a16-be9f-621f4de303c2/Improve+Sales+and+Recruiting+Efforts+-+Laura+Darrell.jpg</image:loc>
      <image:title>Media - Franchise Owners Can Improve Sales and Recruiting Efforts with Increased Community Involvement - FranchiseWire - The one area of the franchised business model I consistently see as an opportunity amongst the franchise community, regardless of the brand, is a need for more focus on deepening ties into the community the franchisee operates. It cannot be overstated that strong community relationships lead to enhanced sales results and a more attractive employer value proposition, increasing your talent pools in a very competitive labour market across much of North America. Let’s examine why community connections matter when building sales and how they help you with your recruiting and hiring efforts.</image:title>
      <image:caption>READ MORE HERE</image:caption>
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  <url>
    <loc>https://www.lauradarrellleadership.com/podcastfeatures</loc>
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    <priority>0.75</priority>
    <lastmod>2025-05-06</lastmod>
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  <url>
    <loc>https://www.lauradarrellleadership.com/podcastfeatures/the-11th-thing-podcast-7snyr-3ezf9</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f4718b12ab8c32d1f675b7/6ba268ac-584e-48e2-a137-8d4e9b8a7958/Story+Samurai+Podcast+Cover.jpeg</image:loc>
      <image:title>Podcasts - From a fry cook to becoming a leader in the franchising industry. - Story samurai with ari block</image:title>
      <image:caption>In this conversation, Laura shares her journey from starting as a fry cook to becoming a leader in the franchising industry. She discusses the importance of understanding the dynamics between franchisees and franchisors, the evolution of leadership styles, and the significance of appreciative leadership. Laura emphasizes that true leadership transcends titles and positions, advocating for personal leadership and community impact. She reflects on her experiences, including failures that shaped her, and the importance of recognizing and valuing individuals in the workplace.</image:caption>
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    <loc>https://www.lauradarrellleadership.com/podcastfeatures/the-11th-thing-podcast-7snyr</loc>
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    <priority>0.5</priority>
    <lastmod>2024-05-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f4718b12ab8c32d1f675b7/1716336422348-SX85N9DSDX1VBZATHEU4/image.png</image:loc>
      <image:title>Podcasts - Laura Darrell discusses enhancing and harnessing the potential of your franchise&amp;nbsp;on The Thoughtful&amp;nbsp;Entrepreneur&amp;nbsp;Podcast - In this episode of the Thoughtful Entrepreneur, your host, Josh Elledge, speaks with the Founder of Laura Darrell Leadership Consulting, Laura Darell. Are you considering starting a franchise or taking your existing franchise to the next level?</image:title>
      <image:caption>If so, you may want to work with Laura Darrell, a franchisee consultant and people strategist with years of experience in the industry. Laura emphasized the importance of leadership in franchise success. She believes that leadership is the "magic sauce" that sets great businesses apart from the rest. Laura works with both franchisors and franchisees to bridge the gap between the two and ensure better collaboration. LISTEN HERE</image:caption>
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  <url>
    <loc>https://www.lauradarrellleadership.com/podcastfeatures/the-11th-thing-podcast</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f4718b12ab8c32d1f675b7/1716336259408-A0E24HSDO6O473BC6R05/85cf8260-3e3c-4779-8c70-6ab402dcbc05.png</image:loc>
      <image:title>Podcasts - Laura Darrell discusses the power of your leadership example on The 11th Thing Podcast - On this episode of the 11th Thing podcast, we take a look at the importance of leadership example setting with special guest; former business executive, coach, speaker, and top-selling author Laura Darrell.</image:title>
      <image:caption>During the episode, Laura draws on her decade's worth of experience gained whilst working for some of the most iconic brands in business [including Apple and Starbucks] to describe the critical role that leaders play when they set examples for others. LISTEN HERE</image:caption>
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  <url>
    <loc>https://www.lauradarrellleadership.com/podcastfeatures/theexecutiveedge</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f4718b12ab8c32d1f675b7/1716336085284-W2EI16CUM8AU3MZ5TSOP/image.png</image:loc>
      <image:title>Podcasts - Laura Darrell Talks About Workplace Culture on The Executive Edge - This week, The Executive Edge welcomes Laura Darrell.</image:title>
      <image:caption>Laura is a leadership coach specializing in helping organizations, big and small, enhance their workplace culture. We talk about leadership culture and the way the workplace is changing. LISTEN HERE</image:caption>
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  <url>
    <loc>https://www.lauradarrellleadership.com/podcastfeatures/hanna-with-laura-darrell-on-the-promotability-gap-c63hr-xk3nh-j5k63</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f4718b12ab8c32d1f675b7/a6a16e81-683b-4f83-877a-07f645ce3e85/Laura+Darrell+Discusses%C2%A0Wooden+on+Leadership.jpg</image:loc>
      <image:title>Podcasts - Laura Darrell Discusses&amp;nbsp;Wooden on Leadership on The Book Leads Podcast - The Book Leads - June 7, 2023</image:title>
      <image:caption>Laura Darrell &amp; Wooden on Leadership by John Wooden In this episode you'll find two leadership coaches geeking out on all things leadership, exchanging notes, experiences, and insights on what we hope leadership can become. Laura’s journey begins with the immigrant story of her parents and the mindset they brought with them in their migration to Canada. She shares with me here the stories behind the mindset triad that has led to the hard work and determination she’s lived in her career: (1) Be positive; (2) Have incredible work ethic; and (3) Understand the power of freedom to create what it is you want. You can tell Laura lives the lessons she learned from her parents, picked up along the way in her career, and gleaned from Coach Wooden’s book. The book itself is one with transformative lessons, setting the example for what we all can do for others in their lives and work. LISTEN HERE</image:caption>
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  <url>
    <loc>https://www.lauradarrellleadership.com/podcastfeatures/hanna-with-laura-darrell-on-the-promotability-gap-c63hr-xk3nh</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f4718b12ab8c32d1f675b7/2ee0ace3-324a-4475-8055-b806f8396127/Aaron+Lee+with+Laura+Darrell+-+From+Fry+Cook+to+Franchise+Leader+.jpg</image:loc>
      <image:title>Podcasts - Laura Darrell - From Fry Cook to Franchise Executive on The Next Generation Leader Podcast - The Next Generation Leader Podcast - March 2023</image:title>
      <image:caption>From fry cook to franchise executive, Laura’s first steps on her career path led her to truly transformational people leadership. After stops at major restaurants and retailers like Boston Pizza, A&amp;W, White Spot, Apple and Starbucks, Laura has shifted gears and has accolades like top-selling leadership author and international guest speaker on her resume. LISTEN HERE</image:caption>
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  </url>
  <url>
    <loc>https://www.lauradarrellleadership.com/podcastfeatures/hanna-with-laura-darrell-on-the-promotability-gap-c63hr</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f4718b12ab8c32d1f675b7/1710943164989-8U6AOEMVW9FX7I5IFCB7/The+Recruitment+Flex+Podcast+ft.+Laura+Darrell+Leadership.jpg</image:loc>
      <image:title>Podcasts - What Drove The Great Resignation with Laura Darrell on The Recruitment Flex Podcast - Recruitment Flex Podcast - September 2022</image:title>
      <image:caption>This week we welcome Laura Darrell, author of The Great Resignation: How coaching and leadership can help you win war for talent. Bringing the credibility of real-life experience and impressive credentials, Laura’s new book explores the underlying drivers of the great resignation. She brings us the insights from global research that is undeniable. Laura shares what millennials and GenZ are demanding from their leadership. It’s so simple yet so overlooked. On this episode you will get this: the number 1 reason The Great Resignation happened (is still happening) is …. People have options like never before in the history of work. The fall out of working from home and job seekers want quality work LISTEN HERE</image:caption>
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  <url>
    <loc>https://www.lauradarrellleadership.com/podcastfeatures/hanna-with-laura-darrell-on-the-promotability-gap</loc>
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    <priority>0.5</priority>
    <lastmod>2024-05-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65f4718b12ab8c32d1f675b7/eacca549-f5f4-4207-a121-bffc8acc306c/Reaching+Your+Goals+Podcast+ft.+Laura+Darrell+Leadership.jpg</image:loc>
      <image:title>Podcasts - Laura Darrell Discusses the Promotability Gap on the Reaching Your Goals Podcast - Reaching your Goals Podcast - February 2023</image:title>
      <image:caption>My guest today is Laura Darrell. Laura is a leadership author, speaker, educator, and former operations and training senior executive. She is known for her commitment to an organizational culture rooted in coaching, development, and appreciation. She has over 25 years of experience leading people and teams at companies such as Starbucks, Apple, or Boston Pizza International, to name just a few. Laura just published her second book “The promotability gap: the real reasons you’re not advancing in your career and what you can do about it”. This is also what we will focus on today! Why do people stagnate in their careers? What’s the secret to get their careers rolling again? LISTEN HERE</image:caption>
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    <loc>https://www.lauradarrellleadership.com/blog</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-16</lastmod>
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  <url>
    <loc>https://www.lauradarrellleadership.com/blog/futures-fruit-trees-and-the-hardest-question-a-leader-can-as</loc>
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    <priority>0.5</priority>
    <lastmod>2026-01-16</lastmod>
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  <url>
    <loc>https://www.lauradarrellleadership.com/blog/what-leaders-need-to-pay-attention-to-in-2026</loc>
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    <priority>0.5</priority>
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