https://www.lauradarrellleadership.com/insights daily 0.75 2026-11-13 https://www.lauradarrellleadership.com/insights/attract-gen-z-to-your-franchise monthly 0.5 2026-11-13 https://images.squarespace-cdn.com/content/v1/65f4718b12ab8c32d1f675b7/7113a946-9f52-41f0-b253-22d169294f9a/Attracting-GenZ-LauraDarrellLeadership.jpg Insights - How to Attract Gen Z to Your Franchise - Originally published by the International Franchise Association, [May 2024]. With over 790,000 franchised business units in the U.S. and more than 75,000 in Canada, North America dominates the world in the overall number of franchises. That trajectory is continuing to grow. While this is terrific news for franchisors and the economy overall, a forecasted growth rate of almost 2% in 2023 poses the question: where will all these new franchisees come from? READ MORE HERE https://www.lauradarrellleadership.com/insights/trust-franchisee-franchisor-relationship monthly 0.5 2026-11-13 https://images.squarespace-cdn.com/content/v1/65f4718b12ab8c32d1f675b7/145c28d8-a4d3-4f6b-8ab6-c126e0a9bc28/Trust-in-Franchisor-franchisee-relationship-Laura+Darrell+Leadership.jpeg Insights - Trust is the Foundation of the Franchisee - Originally published in FranchiseWire. Trust is essential in building any collaborative business relationship, even more so in a franchised environment. When potential franchisees decide to enter into an agreement with a franchisor, they trust their investment will be well protected and supported. Likewise, when franchisors approve new franchisees into the system, they trust that the franchisee will adhere to all the operational brand standards, ensuring customers have a consistent experience wherever they visit the brand. Understanding the interdependent nature of the importance of trust within the franchise system is critical. Transparency and consistency are the most important aspects of trust in a franchisee-franchisor relationship; let’s take a closer look. READ THE FULL ARTICLE HERE https://www.lauradarrellleadership.com/insights/training-and-people-development monthly 0.5 2026-11-13 https://images.squarespace-cdn.com/content/v1/65f4718b12ab8c32d1f675b7/407c2285-6d28-4576-8fb7-a41f6a5411ce/The+Importance+of+Training+and+People+Development+-+Laura+Darrell+Leadership.jpg Insights - The Importance of Training and People Development - Originally published in FranchiseWire A staggering number of employees, over 70%, have suggested that they lack the skills and have not had adequate training to execute their job duties. Perhaps even more shocking is a study conducted by West Monroe Partners, a U.S. national management consulting firm, which found that most American managers have received no management training. Such a significant gap in leadership training is alarming and paints a bleak picture of the experience for the team members working under these managers and the likelihood that they will stay with the organization. READ THE FULL ARTICLE HERE https://www.lauradarrellleadership.com/insights/pitfalls-of-absentee-franchise-ownership monthly 0.5 2026-11-13 https://images.squarespace-cdn.com/content/v1/65f4718b12ab8c32d1f675b7/017f9f12-ea87-4c39-9328-5bd802f9d20c/The+Pitfalls+of+Absentee+Franchise+Ownership+-+Laura+Darrell+Leadership.jpg Insights - The Pitfalls of Absentee Franchise Ownership - Originally published in FranchiseWire I’ve worked alongside hundreds of franchisees during my career, and I can say, without a shadow of a doubt, that the most successful franchisees have always been the ones who prioritize spending time working on their operations while trying to build a robust and collaborative relationship with their franchisor. Unfortunately, I’ve also seen many absentee franchise business operations suffer significantly because the franchisee has become too far removed from their employees, customers, and day-to-day business operations. As a franchise operations executive, this troubled me greatly. READ THE FULL ARTICLE HERE https://www.lauradarrellleadership.com/insights/franchisee-franchisor-communication monthly 0.5 2026-11-13 https://images.squarespace-cdn.com/content/v1/65f4718b12ab8c32d1f675b7/9dc8451d-ce91-4338-bd8d-07e270e78b31/Effective+Communication+Franchising.com+-+Laura+Darrell+Leadership.jpg Insights - Effective Communication Is the Hallmark of Successful Franchisee/Franchisor Collaboration - Originally published on Franchising.com Effective communication between key stakeholders is a cornerstone of successful collaboration. People need to be able to talk with one another frequently to share information, knowledge, and ideas, which helps everyone move toward common goals. It’s no less important in a franchised business environment,… READ THE FULL ARTICLE HERE https://www.lauradarrellleadership.com/insights/international-franchise-expo-nyc-speaker monthly 0.5 2026-11-13 https://images.squarespace-cdn.com/content/v1/65f4718b12ab8c32d1f675b7/d1afba17-381f-49a3-af07-6f4c16b78791/International+Franchise+Expo+-+Laura+Darrell+Leadership+With+Book.jpg Insights - International Franchise Expo - NYC - Speaker - As reported by The Vision Times, Laura spoke at the International Franchise Expo in New York City “We take a deep dive into the operational results from a franchisor’s perspective,” says host Laura Darrell of Leadership Consulting. “It’s pretty common to have regional management oversee a territory of locations, and it’s their responsibility to get out into the field to assess how the brands are doing in delivering a consistent customer experience, which is what great brands are built on.” READ THE FULL ARTICLE HERE https://www.lauradarrellleadership.com/insights/path-to-growth-single-unit-franchisees monthly 0.5 2026-11-13 https://images.squarespace-cdn.com/content/v1/65f4718b12ab8c32d1f675b7/48dade22-f88e-4771-8057-dc38bd066ca1/The+Path+to+Growth+for+Single-Unit+Franchisees+-+Laura+Darrell+Leadership.jpg Insights - The Path to Growth for Single-Unit Franchisees - Originally published on Franchising.com Becoming a multi-unit franchisee is a goal many single-unit operators set out to achieve when joining a franchised organization. According to FRANdata, it has become the preferred strategy for more than half (54%) of those currently in a franchised system. It’s not difficult to understand why. Not only does it make great economic sense as it’s a quicker path to generating wealth, but it often takes the owner out of the day-to-day management of one business unit and puts them into an oversight role of multiple locations. Additionally, it can help to protect and diversify your assets by splitting your financial interests across multiple sites. READ MORE HERE https://www.lauradarrellleadership.com/insights/workplace-culture-employee-retention monthly 0.5 2026-11-13 https://images.squarespace-cdn.com/content/v1/65f4718b12ab8c32d1f675b7/51bfb78b-8ede-4c09-9679-863ddf31ba05/Franchisee+Focus+on+Workplace+Culture+Helps+Drive+Employee+Retention+-+Laura+Darrell.jpg Insights - Franchisee Focus on Workplace Culture Helps Drive Employee Retention - Originally published on Franchising.com The past 2 years have seen the highest number of employee resignations since people started tracking this data in 2000, and franchised business units were not immune. Employees are tired of working at companies that make them feel undervalued, underdeveloped, and ultimately uncared for by their managers. COVID-19 and the disruption of work patterns it created allowed people to reevaluate their working conditions and make changes based on what wasn’t working for them. While this is a good thing for employees, better aligning their values and principles with a new company, it has been tremendously disruptive for small businesses across North America. What was good enough for your employees yesterday is simply not cutting it in today’s competitive labour market, especially as industries like hospitality, tourism, and brick-and-mortar retail continue their strong recovery in the post-Covid world. READ MORE HERE https://www.lauradarrellleadership.com/insights/recruitment-practices-franchisee-success monthly 0.5 2026-11-13 https://images.squarespace-cdn.com/content/v1/65f4718b12ab8c32d1f675b7/d584cf5f-f294-47a2-a69d-fbe754c5ed43/Recruitment+Practices+That+Drive+Franchisee+Success.jpg Insights - Recruitment Practices That Drive Franchisee Success - Originally published on Franchising.com It’s no secret that hiring for entry-level positions in the retail and hospitality markets across North America has become incredibly difficult with historically low unemployment in many areas. Add the complexities of trying to woo workers back to these jobs in a post-Covid world, and the situation only worsens. We’ve seen countless stories of ever-climbing starting wages, signing bonuses, and many other benefits to bring back workers. While some businesses may have deep enough pockets to compete in this nature, that isn’t the case for many franchisees who operate in these industries. 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