Laura’s philosophy is simple: stronger franchise systems are built when franchisors and franchisees collaborate deeply, grounded in operational excellence, effective leadership, and clear communication. She applies her Lead Like It Matters methodology to every engagement, starting with uncovering the truth through multi-method evaluation, building collaborative leadership to prepare for action, driving structured execution using change management and adaptive leadership, and embedding a customized form of action research to continuously refine and enhance systems.
In franchising, Laura believes leadership that adapts, acts authentically, and stays mindful of what truly drives results is what creates sustainable success for everyone.
I bring over two decades of franchise experience, guiding both leading franchisors and multi-unit franchisees to operational excellence, stronger partnerships, and improved bottom lines.
My work bridges franchise strategy and execution, creating alignment between franchisors and franchisees for results that benefit the entire system.
Interested in booking Laura for an upcoming event or speaking engagement?
Click the publications below to read through Laura’s media features
The Principles
of Franchisee Success
A Top 75 Franchise Business Book on Amazon Kindle
Laura unlocks proven methods for fostering strong partnerships, maintaining consistent operations, and building local community connections in franchise businesses. This book offers practical insights and real-world strategies to help franchise leaders create a culture that thrives through collaboration, reliable practices, and community-driven initiatives.
Key Takeaways:
Building reliable operational rhythms that deliver on the brand promise
Strengthening head-office partnerships and team performance
Driving consistent results through community impact
Click here to read testimonials
The Franchisee Success Series: Unlocking Performance, People, and Purpose in Franchising
Success in franchising isn’t just about following a system—it’s about leading with purpose, building resilient teams, and making a lasting impact in your community. In the Franchisee Success Series, Laura distills decades of leadership experience into practical, actionable insights tailored specifically for franchise leaders.
These essential micro-learning reads are designed to provide quick, impactful strategies for franchise success. The series includes three must-reads:
The Collaborative Franchisee: Mastering People, Partnerships, and Performance Culture.
The Consistent Franchise: Building Operational Rhythm, Reliability, and Excellence.
The Community-Driven Franchisee: Creating Local Impact and Brand Loyalty from the Inside Out.
Whether you're looking to enhance collaboration with your franchisor, maintain consistent operations, or build strong community connections, this series provides the roadmap to unlocking your franchise’s full potential.
WHAT PEOPLE ARE SAYING
President - Franchise System spanning Canada, the US & Mexico
"Laura's writing and thought process are super clear when presenting ideas. Her experience in franchising and her enthusiasm for all things franchising are abundant in this book. A great read!"
Franchise Business Owner - B.C, Canada
“Every small business owner would benefit from reading this book. It is full of practical information to help you get better business results.”
Multi-Unit Franchise Business Owner - Western Canada